Chapter 7 - Business Marketing

Victoria's Secret practices the business-to-business electronic commerce which is the use of the internet to facilitate activities with pages such as dropbox and others electronic commercial companies. Also, VS has agreement with Youtube, Facebook and Twitter. By doing B2B, the brand can be in the top and they can also provide effective marketing by using these tools.

The brand has a strategic alliance with UPS shipment services to obtain a good deliver service. Even though Victoria's Secret is not a producer they have contracts with manufacturers who are in charge of the production and merchandise in general, most of them are located in Asian territory such as China and others located in the Caribbean . In some way every industry has a connection to another which is good to the success of all of them.

Chapter 8 - Segmenting and Targeting Market

As I said before, Victoria's Secret is a brand for teenagers and older women making them feel sexy, confident and providing comfortable products. This brand is well known nationally and other countries outside the U.S. where the company had to implant an specific geography segmentation according to the region where the store is located. For example, you cannot sell or deliver a product in the same way that is delivered in the United States because women have different role in different countries.

Also the environment is affected, in this nation you tend to see the stores with colorful designs and infrastructure but in places like London where the technology is limited the Victoria's Secret stores have colors like white and black.  The brand offers different styles to each type of personality giving satisfaction to the consumers.

The one-to-one marketing we can often see it in the social media or electronic devices where the companies show their advertising and nowadays is constantly use the method that they enter to our social media and other sources to look at what we like or what we do. By this way, the companies advertise you what you like, need or want.