Victoria's Secret practices the business-to-business electronic commerce which is the use of the internet to facilitate activities with pages such as dropbox and others electronic commercial companies. Also, VS has agreement with Youtube, Facebook and Twitter. By doing B2B, the brand can be in the top and they can also provide effective marketing by using these tools.
The brand has a strategic alliance with UPS shipment services to obtain a good deliver service. Even though Victoria's Secret is not a producer they have contracts with manufacturers who are in charge of the production and merchandise in general, most of them are located in Asian territory such as China and others located in the Caribbean . In some way every industry has a connection to another which is good to the success of all of them.
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