Victoria's Secret marketing advertising has a big culture of special strategies which have been influencing consumers for many years. When we think about about lingerie we right away think about VS. This influences can be critical when a customer is making a purchase decision making. First of all is making the customer feel the product is a need, not something they temporarily just want to satisfy their cravings. The brand's variety of products allow it to marketed for social classes, from the upper class to the lower class making everything quo and providing different benefits for each of them.
As you know, VS is a store which targets a market starting from the young trendy girls to the older more mature lady based on their size and personality. Moreover, the company has made a commitment since the beginning to provide the best shopping experience, so they won't feel dissatisfied, never regretting a purchase. All these factors have an effect in the making of the customer happy about their purchase.
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