Chapter 11 - Developing and Managing Products

Victoria's Secret is a brand which offers a variety of products presented with a good new-product strategy. The brand has been renovating the lingerie products along the time creating products for each kind of person. For example, teenagers who tend to use underwear more sexy and provocative, and women who use underwear bigger or focused on how comfortable they are.

VS always present new products to the market, by this way the store always looks fresh with new products introduction. Almost every month the brand put out new products which is consider the biggest part of the strategy. The brand innovates their products, for this reason the product can obtain an effective life cycle giving profit to the company. A new product must be presented to the market with a excellent marketing strategy with a clear target market and good quality.

Chapter 18 - Social Media and Marketing

Victoria's Secret is a brand with excellent marketing even through social media. The brand always try to keep the connection with the costumers by different social network such as Facebook, Youtube, Instagram, Twitter and other social networks. By those social networks you can know information about a store near you, promotions and buy clothes visiting the official page www.victoriassecret.com

- Facebook: Victoria's Secret is on the top of the top Facebook Posts. The brand has 23,329,487 fans who are always aware of all promotions that the brand offers to them. 

- Twitter: This is another good social network where VS once again is on the top of the most popular users with more than 3 million followers. There, they also share information about future events, promotions and more. All these options and different benefits are available on smartphones, ipad or tablet by downloading the app. 

Chapter 10 - Product Concepts

Victoria's Secret is the most famous lingerie brand of the world but it has a product mix because the brand offers not lingerie but other products such as fragrances, make-up, outwear, accessories and more. VS always provides good quality and variety on their products, for it makes them a brand loyalty which the majority prefers Victoria's Secret over the competitors.

The product line started expanding when appeared Very Sexy and P!NK which are collections that are part of the brand but selling different products. Very Sexy is the name of the fragrance's line offering lotions, perfumes, body washes and more. In the other hand, P!NK which sells underwear but also provides clothing like shoes, outwears for gym, sleepwear and more.

Chapter 17 - Personal Selling and Sales Promotion

An excellent example of relationship selling is the Angel's Card which gives to the customers more benefits and they can also save up to the 75% of their purchases. The employees are perfectly trained to give the best experience and satisfaction to the costumers. Also, they should notice costumer's needs and turn it into a costumer's wants  Our costumers can try beauty samples, so it helps at the moment that a they are making a purchase decision. 

Victoria's Secret offers different promotional sales to their members or the customers subscribed via email or the catalogs. Those customers receive coupons and purchase discounts like the Free Shipping with a purchase of $75 dollars or more. We also have more special offers such as:

The online page is a powerful tool because you can see the products, vaariety and different prices or sales that are going on. Since the web sites appeared the industry has undergone in a positive and modern way.