Thursday, November 7, 2013

Chapter 17 - Personal Selling and Sales Promotion

An excellent example of relationship selling is the Angel's Card which gives to the customers more benefits and they can also save up to the 75% of their purchases. The employees are perfectly trained to give the best experience and satisfaction to the costumers. Also, they should notice costumer's needs and turn it into a costumer's wants  Our costumers can try beauty samples, so it helps at the moment that a they are making a purchase decision. 

Victoria's Secret offers different promotional sales to their members or the customers subscribed via email or the catalogs. Those customers receive coupons and purchase discounts like the Free Shipping with a purchase of $75 dollars or more. We also have more special offers such as:


The online page is a powerful tool because you can see the products, vaariety and different prices or sales that are going on. Since the web sites appeared the industry has undergone in a positive and modern way.


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