Chapter 11 - Developing and Managing Products

Victoria's Secret is a brand which offers a variety of products presented with a good new-product strategy. The brand has been renovating the lingerie products along the time creating products for each kind of person. For example, teenagers who tend to use underwear more sexy and provocative, and women who use underwear bigger or focused on how comfortable they are.

VS always present new products to the market, by this way the store always looks fresh with new products introduction. Almost every month the brand put out new products which is consider the biggest part of the strategy. The brand innovates their products, for this reason the product can obtain an effective life cycle giving profit to the company. A new product must be presented to the market with a excellent marketing strategy with a clear target market and good quality.